Altunizade Suites İstanbul rises on the historic grounds once home to Altunizade Zühtü Paşa — a respected Ottoman figure known for his devotion to art, culture, and refined living.
The son of a prominent gold merchant, Zühtü Paşa was celebrated for his generosity and appreciation of aesthetics, curating art and craftsmanship that mirrored İstanbul’s cosmopolitan soul. His legacy of grace and artistry inspired the contemporary spirit of the hotel. At its heart lies Lokanta Yogurt, the hotel’s signature restaurant inspired by the owner’s mother’s recipes, a heartfelt tribute to Turkish culinary heritage. Blending family memory with gastronomic artistry, Yogurt celebrates the sincerity of home-cooked flavors through refined presentation and thoughtful design.
As the creative agency, we developed the brand narrative and visual identity for Altunizade Suites İstanbul, a hospitality concept that bridges the warmth of tradition with the ease of modern design.
The brand language reflects a home filled with art, local heritage, and stories reimagined through contemporary details. Beyond branding, our work extended into art consultancy and commissioned artworks for the hotel’s rooms and public spaces. In collaboration with contemporary artists, we curated a collection that reflects the layered character of İstanbul, where texture, light, and story coexist.
Year
2024
Industry
Hotel Project, İstanbul
Scope of work
Brand Identity
Creative Direction
Concept Development
Collaterals
Photography Supervision
Art Consultancy
Timeline
1 year
Our work
(2004-26©)